FLOWAMIC / BRAND SYSTEM / VERSION 1.0

Ideas in motion.
Built to flow.

A practical identity for Flowamic, the digital agency founded by Ibn e Ameen. Use this guide to keep websites, proposals, social profiles and client communication consistent.

01 / Brand foundation

Brand name: Flowamic
Descriptor: Digital agency
Tagline: Ideas in motion. Built to flow.
Positioning: A digital partner for businesses and startups building professional websites, custom web applications, mobile MVPs, custom CMS platforms and Mailchimp email marketing.

Brand promise: Turn business requirements into clear, practical digital experiences. Personality: thoughtful, capable, approachable and precise.

02 / Logo system

Flowamic

The flowing F represents a clear path from idea to implementation; the small diamond adds a signal of forward movement. Use the full wordmark for introductions and the standalone mark for favicons and profile images.

Keep clear space equal to one quarter of the symbol width on all sides. Minimum symbol size: 24px digitally or 8mm in print. Minimum full lockup width: 150px digitally. Keep proportions intact. Do not stretch, rotate, add shadows or recolour individual parts. Use a solid cream or white background for the supplied full wordmark.

Download logo SVG ↗Download brand mark ↗

03 / Colour palette

Forest / Primary#173E36RGB 23, 62, 54

Growth / Accent#D9E8A0RGB 217, 232, 160

Canvas / Background#F7F7EFRGB 247, 247, 239

Craft / Secondary#83703FRGB 131, 112, 63

Use Canvas for generous page space, Forest for body text and dark sections, Growth for highlights and contact panels, and Craft sparingly for editorial emphasis. Use Forest text on Growth; use Canvas text on Forest. Avoid small Craft text on Growth.

04 / Typography & layout

Headings: Manrope, weights 500–700. Large, compact and confident; tracking −0.04em.
Body: DM Sans, weights 400–600. Base size 16px, line height 1.6–1.8.
Fallback: Arial, sans-serif.
Spacing: 8px base unit; 24–32px component gaps; 64–100px section spacing.
Shapes: Soft 4px card corners; circular directional buttons; fine dividers.

05 / Voice & messaging

Be clear, useful and direct. Explain what the service does and how a client can begin. Use concrete language, realistic scope and a friendly professional tone. Avoid inflated outcomes, unverified statistics and jargon.

Agency introduction: Flowamic helps businesses and startups build professional websites, custom web applications, mobile app MVPs and custom CMS platforms. We also provide Mailchimp email marketing services.

Short bio: Websites, custom platforms and mobile MVPs. Built around your business.

Call to action: Tell us what you’re planning. Let’s discuss your requirements and budget.

06 / Imagery & motion

Prefer actual product screenshots and work details. Label conceptual interface artwork clearly. Keep backgrounds calm and compositions structured. Use short 200–400ms hover transitions and subtle entry animations. Honour reduced-motion preferences.

07 / Contact & applications

Email: flowamic@gmail.com
Phone: +92 314 8347196
WhatsApp: +92 314 8347196
Founder: Ibn e Ameen

Email signature:
Ibn e Ameen · Founder, Flowamic
Digital agency · Websites, apps & CMS
flowamic@gmail.com · +92 314 8347196

The supplied Fiverr, Upwork and LinkedIn profiles remain the founder’s professional profiles. Company name and visual identity are supplied for use; trademark and domain availability have not been assessed.

Ideas in motion.Built to flow.